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You are an e-commerce company
E-commerce activities in western Europe underwent a 36% increase between 2005 and 2006. In 2006, 28.1% of web surfers in this zone stated that they were prepared to make online purchases, compared with 8% in 2005. Online sales now apply to all business sectors. Although the development of this channel makes it actually possible to create a new source of income, the success of online business in the long-term is closely related to the quality of the cyber-buyer’s experience on the online sales website.
Gaining your customer’s loyalty and the smooth running of the order entry system
Can my customers place their orders quickly and easily?
Do my customers have the option to log in quickly so that they can track the status of their order?
It is essential to ensure the availability and performance of your commercial website everywhere in France and overseas.
Management of a large number of visitors
My mailing campaign will lead to an increase in visitors to my website, but will they be able to place orders at the same time?
My commercial website attracts an increase in hits a few days before Christmas. How can I be certain about the impact on performance?
Private sales, flash sales and e-marketing campaigns, etc.: you would like to simulate a load increase and anticipate the impaired performance thresholds, in order to anticipate an increase in users on your website.
Customer References
Alapage, Telemarket, La Redoute, FNAC, Voyages SNCF, Française des Jeux and Cdiscount, etc.
An internal study led by ip-label showed that French e-commerce websites have a satisfactory success rate but with a transaction execution time above the average; German websites performed best. The difference in performance noticed by the European panels can be explained, in particular, by the average webpage “weight”. To access the study into changes in the performance of European e-commerce.
In partnership with 01Net in France, Computable in the Netherlands, Datanews in Belgium and PC Actual in Spain, ip-label produces a weekly benchmark of the performance and availability of digital services in the following sectors:
websites relating to e-commerce, CAC 40, e-administration, portals, online banking, e-media, health, Triple Play and hosts.
To access the benchmarks
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